BCG Joins Radio One Atlanta for 2nd Annual Heels and Hope Event! Today we joined forces with Atlanta's Majic ATL 107.5 for our 2nd Annual Heels and Hope. For the past two years BCG and Radio One Atlanta have rallied Atlanta women to give back to other women in transition. To date, the initiative has collected thousands of items to help women in Atlanta get back to work. This year, we welcomed brand partners Strength of Nature's African Pride and Indique Virgin Hair to the team as well as a over 30 volunteers. Our 2016 beneficiary was Mary Hall Freedom House. The mission of Mary Hall Freedom House is to empower women to break the cycle of addictions, poverty and homelessness for themselves and for their children.