Alicia Keys wants to know “Why Are We Here?” BCG has long loved Alicia for her work with the Keep A Child Alive foundation and we’re loving this movement now. She has started the #WeAreHere movement to channel her music and her fans to social justice causes, from stricter gun laws to criminal justice reform, from gay rights to global girls’ education.
“I want to gather an army,” Keys told the NY Times. She wants to galvanize her fans from feeling frustrated about the world to improving it.
Keys says she will encourage her fans to support 12 specific groups: All Out, a gay rights organization; CARE, the aid group; Equal Justice Initiative, which combats racial inequity in the criminal justice system; the Future Project, which empowers high school students in America; Girl Rising, which supports girls’ education around the world; Keep a Child Alive, which helps children affected by H.I.V. and AIDS; Moms Rising, which supports universal prekindergarten, maternal leaves and tighter gun laws;Oxfam, which fights global poverty; Partners in Health, which tackles disease worldwide; the Trevor Project, which prevents suicide among gay and lesbian youths; the Trayvon Martin Foundation, which fights racial profiling; and War Child, which supports children in conflict areas.
To get the effort started, Keys is donating $1 million of her own money, to be divided among the 12 groups, and she hopes that her fans will make their own donations directly to the charities. The next steps, she says, will include petitions, rallies, protests and public awareness efforts, as well as fund-raising. She also hopes to bring other artists into the effort, and she has already reached out to some.
For more information on this campaign visit WeAreHereMovement.com;Way to go Alicia Keys, we are in for this cause.
