KEM to Donate Proceeds & Canned Goods to Organizations that Benefit Detroit’s Homeless with the 3rd Annual KEM Live @ Mack & Third Concert Sunday, August 28th!

Detroit’s own GRAMMY-nominated Motown Recording Artist, KEM, will donate all proceeds, donations, merchandise & beverage revenues and canned goods collected online and at his “KEM Live @ Mack & Third” event to ten (10) recipient organizations that benefit Detroit’s homeless community. The organizations include: Detroit Rescue Mission Ministries (DRMM); Covenant House Michigan; Harbor Light; L.I.F.T. Women’s Resource Center; The Mariner’s Inn; Neighborhood Service Organization (NSO); Transformation Detroit; The Salvation Army; Sobriety House; and YWCA-Interim House.

“KEM Live @ Mack & Third” is a day-long free concert, fundraiser & food drive to benefit the homeless, which will take place Sunday, August 28, 2011 at 1:00pm at Detroit’s Cass Park (intersection of 2nd & Temple).

People who donate five dollars ($5) or more in support of Mack & Third recipient organizations to assist Detroit’s homeless community, will be eligible to win the grand prize of a free two (2)-year lease on a Chevy vehicle at the Mack & Third event on August 28. Other prizes will also be awarded throughout the day, including KEM merchandise, gas cards and gift cards.

Donations to Mack & Third can be made online (www.mackandthird.org); by mail (Mack & Third; P.O. Box 441245; Detroit, MI; 48244); or in person throughout the day of the event until 5:30pm. All online & mailed donations must be received by Friday, August 26 to be eligible for all prize drawings. All prize winners must be present at the event. Complete rules and regulations available at www.mackandthird.org.

In-kind donations are also being accepted. Personal hygiene products and new underclothing items are also being collected and will be distributed.

In 2009, KEM, who still makes Detroit his home, hosted his first “Mack & Third” event (which was named for the area where many of Detroit’s homeless citizens reside), served more than 500 of Detroit’s homeless citizens a meal, collected nearly 40,000 canned goods and 20,000 people enjoyed the free event. It was KEM’s first large-scale effort to give back to Detroit’s homeless community and its services, which supported him throughout his journey from homelessness & addiction to sobriety & success.
“Mack & Third is about giving back,” said KEM. “I’ve been fortunate to overcome many obstacles including being addicted and homeless. If it weren’t for organizations like the Detroit Rescue Mission and NSO, I wouldn’t be where I am today.”

“It was nothing short of miraculous, what happened that day (at the 2009 event),” said Barbara Willis, COO of DRMM. “We can provide services, but something happened that day, that brought dignity to the (homeless) people. THEY had the VIP passes. Thank you, KEM, for giving dignity and self-worth to the people we work with.”

The purposes of KEM Live @ Mack & Third: A Call to Service are: to gather food and raise funds for the area’s homeless shelters and food banks; to provide a free getaway for Detroiters from the stresses of their current situations; to serve a free meal to the homeless and others in need; and to encourage people to volunteer and give. By sharing his gift of music, KEM hopes to bring attention to the plight of the homeless and motivate the community to get involved with giving and volunteerism.

KEM Live @ Mack & Third: A Call to Service is produced by Project Producers, LLC. For additional sponsorship, donation, volunteer and vendor information, visit www.mackandthird.org.