Veterans have been a hot topic of celebrity giving over the last few months, T.I. announced his ‘Give Like a King’ campaign in December, which is set to empower homeless veterans. The latest celebrity to make veterans a part of their giving is Sean “Diddy” Combs, who is prepped to give back to veterans through his liquor brand CIROC Ultra Premium Vodka. On Tuesday Diddy and CIROC will join Maxim magazine at Marine Corps Air Station in Miramar to celebrate the one year anniversary of National Day of Honor. The event will raise military awareness while highlighting CIROC and Maxim’s commitment to hiring military veterans. Combs will officially introduce Christopher Minaya, a former Marine Corps captain, as the first CIROC Military brand ambassador. “Being in the military, you learn discipline, integrity, honor, courage and commitment,” said Minaya. “I’m grateful to employ these qualities while spreading the message of responsible celebration throughout the military community.
Diddy and CIROC partnered with Maxim to hand-select the first CIROC Military brand ambassador, Christopher Minaya. Minaya will work with members of the CIROC Vodka marketing team to create programming that resonates with the armed forces and supports responsible celebration. A strong supporter of the US Military, Sean “Diddy” Combs states, “I have always been in awe of the level of commitment and dedication exhibited by the men and women of our armed forces. I am honored to be in a position to support them.”
Very cool Diddy and congrats to Christopher Minaya, thank you for your service to our country!
