CIROC Ultra Premium Vodka and the National Basketball Association’s Washington Wizards recently announced the launch of a year-long social responsibility partnership that will include several in-game promotions, public service announcements (PSA) and social responsibility programming at the Verizon Center through October 2011.
To kick-off this initiative, CIROC and the Washington Wizards recently unveiled two “Safe Rides” PSAs starring Washington Wizards Forward JaVale McGee and Washington Wizards deejay, DJ Big Tigger. The 30-second videos show McGee and DJ Big Tigger discussing “smooth vs. not smooth” moments – emphasizing the importance of responsible decision making when celebrating on or off the court.
“In the last three years CIROC has taken great strides to help New Yorkers adopt responsible celebratory habits through our annual New Year’s Eve ‘Safe Rides’ program,” said Randy Carlson, Brand Director for CIROC at Diageo North America. “We are thrilled to partner with the Washington Wizards and the Verizon Center to help us spread this message to our nation’s capitol and to the entire sports community.”
For more information, visit www.cirocvodka.com or www.facebook.com/ciroc
